I used to eat a lot of Lean Cuisine frozen meals back in the day. I was right out of college and wanted quick, easy and calorie controlled dinners I could have after work, which would take zero effort after my long days as a management consultant. All my girlfriends were doing it, we’d share with each other which new flavors were the best and talk about how low the calorie count was. I’d pop that sucker right into the microwave, in it’s plastic wrapping and bowl and have (what I thought at the time) a decent ready to eat meal that was healthy and “lean”.
Oh boy those were the days! This was a time period in my life where I was easily fooled by deceptive marketing I saw in persuasive, too-good-to-be-true messaging in commercials and on packages. I knew basically nothing about real food, GMOs, or chemically processed ingredients and I was sick.
Some say ignorance is bliss, considering all the alarming information there is to know about food these days and products to watch out for. But let me ask you, do you call living with chronic illnesses (asthma, allergies, endometriosis, and eczema) and being on several prescription drugs in your 20’s, bliss?
No, no one would.
That’s why when I saw the recent commercial for the new Lean Cuisine meals called “honestly good” with the words “100% all natural” slapped on the package, I had to investigate. These meals promise all whole foods with whole grains, but when you look at the ingredient list, they have ingredients from the top 4 genetically engineered crops (corn, canola, soy and sugar beets). How can they call this product natural? Are they truly sourcing natural ingredients that aren’t developed in a laboratory? Well, I wanted to find out, so I called the headquarters.
Watch the video below to find out what happens. You’ll be shocked at the information and website the customer service agent directs me to learn about GMOs.
Please note: I received permission to record this call from the Lean Cuisine Headquarters. I have the video on file if anyone requests.
The customer service representative confirmed that there is a 70-80% likelihood that any and all Lean Cuisine products (including this Honestly Good line) contain GMOs and could not guarantee their product labeled 100% natural is free of GMOs. They also directed me to a website that was created by the Grocery Manufacturers Association (GMA) that is funded by Big Food, and Biotech companies like Monsanto. These are the same companies giving millions and millions of dollars to stop GMO labeling. This makes me wonder how many customer service representatives are instructed by their employers (BIG food companies) to spread this mass misinformation campaign to consumers. It’s absolutely atrocious.
As you can see below, the entire list of ingredients for each flavor has suspected GMOs – but for some reason (you can thank the FDA for the lack of regulation) they are allowed to put not just “all natural “– but “100% all natural” on the label.
Lean Cuisine sources their ingredients “domestically when possible.” It’s startling to see how many potential GMO ingredients there are in their new product line.
The proof is on the label.
How are companies getting away with labeling an entire product line 100% all natural and still using GMOs?! Well, they are not exactly getting away with this. Even though the FDA does not have a strict definition around what natural means, these companies are being sued left and right because they are misleading the consumer with false advertising and claims.
Since the FDA is asleep at the wheel, any lawyers out there want to take this on?
Labeling a product 100% all natural and not being able to verify it (see video above), is extremely unfair to the consumer. This is fraudulent and irresponsible marketing that Lean Cuisine and parent company Nestle need to be held accountable for.
How long do you think it will be before Nestle/Lean Cuisine joins the ranks of General Mills (Nature Valley GranolaBars), Conagra (Wesson Oil), Pepsi (Naked Juice), Frito-Lay (Tostitos and Sun Chips), Kashi (Cereal), Barbara’s Bakery (Cereal), Pepperidge Farm (Gold Fish), etc? All of these companies have been or being sued for mislabeling their products as “all natural” when really their products contain synthetic material or GMOs.
Contact Lean Cuisine and tell them what you think at 1-800-993-8625 or facebook message them.
GMOs are not found in nature! The DNA has been altered in a laboratory.
GMOs increases the use of toxic chemicals in our environment, kill bees and are linked to cancer, allergies and autoimmune disorders in animal studies.
To avoid GMOs, choose products with the USDA Organic Certified and Non-GMO Project Verified labels and remember, 100% natural does not equal GMO free. Review the product list above and see the items listed in red, if the product is conventional or marked natural, it likely contains GMOs. One of the most unsuspecting ingredients is “sugar” that comes from GMO sugar beets (unless listed as cane sugar) and “natural flavor” that usually starts with a base of GMO corn (and can also contain beaver anal secretions – ewwww!). Also, hidden GMOs can be found in any meat product that is labeled “all natural” because it is likely raised with GMO feed. Here’s a full list of common GMO ingredients.
If you know someone who’s buying “natural” products or perhaps eating Lean Cuisine or other frozen meals, share this video and information with them. We all need to spread the truth.
P.S. If you’d like to take further action, please sign the Organic Consumers Association’s petition that asks the FDA to reserve “natural” claims for foods that are produced without the use of genetic engineering.